While businesses have finally clocked on to the importance of having a high SEO (search engine optimization) for their website, many have been slower
While businesses have finally clocked on to the importance of having a high SEO (search engine optimization) for their website, many have been slower on the uptake when it comes to social media. These days, a social media account is likely to be the primary platform through which customers interact and engage with a brand.
Social media profiles do show up on Google and Bing rankings, meaning that it is crucial in 2019 for any business to have a highly-optimized feed to increase brand exposure. Optimizing social media isn’t the mammoth task you might think it is – it simply requires embedding a few basic principles into your strategy. Here are the best ways to improve SEO using social media in 2019.
Optimize Your Profile
Social media profiles that rank higher are often the ones providing search engines with the highest amount of concrete information about their business. Make sure all of your basic information is filled in, including your “About”, contact details, web links, address, and as many local links as possible (e.g. to Google Business pages). The more detailed, the better.
Prioritize Media Content
The rules of SEO are complex, contradictory, and ever-changing. One consistent principle is that multimedia content always performs better and will always boost the visibility of your business. Much of the Google and Facebook algorithms prioritize video and GIF content and will give such posts a wider reach. For example, take a look at the Twitter profile for Mr Green, a popular online casino platform. Rather than simply tweeting their free bonus offers and promotions as pure text, they illustrate them with high-quality videos and images. This is one way to guarantee shares and likes.
Make Content “Shareable” to Build Links
What do you use your social media for? Is it to get out information to customers, foster a sense of brand identity, or to communicate with your audience? Whichever it is, there are always ways to make your posted content more “shareable”, or to create separate content that is solely for the purpose of sharing. Look at how the Netflix Twitter account creates memes and themed content around trending topics and pop culture. This doesn’t necessarily promote their product, but it does encourage people to spread their content and increase their reach. More shares = more links, which will boost your rankings immeasurably.
Keywords are Still Key
Much of web SEO strategy is driven around the need to put in “keywords” that people are most likely to type into a search engine. It’s all too easy to forget that this strategy still matters in the world of social media. All of your tweets, posts, and videos should be carefully loaded with keywords that relate to your products and services. Even brands like Taco Bell, which is typically known for being funny on Twitter, will still take time to slip in keywords about their products into their hilarious tweets. Remember that your social media output will typically be much higher than your web output, so there’s no need to “stuff” keywords into posts, as you can spread them out over several posts.
Your social media is an asset for your business. Make sure to stay ahead of the curve in 2019 by following these simple SEO principles.