Technology has dominated the way in which businesses communicate and market their services for many years now. However, could we now be starting to se
Technology has dominated the way in which businesses communicate and market their services for many years now. However, could we now be starting to see a revival of old fashion methods?
While traditional marketing and communication has never fully stopped, it appears offline methods are starting to make a comeback. Here, we’ll look at why old fashion methods of communicating and advertising are starting to gain in popularity.
The introduction of GDPR
One of the main reasons businesses are starting to turn to more traditional methods of communication now, is down to the recent GDPR changes. The fines for not meeting the new tougher regulations are set to be in the seven-figure range, forcing companies to look into alternate avenues.
Using offline advertising and communication like leaflets from leafletdrop.co.uk, poses no risk of an expensive fine and still proves to be hugely effective.
It guarantees attention
As well as ensuring businesses are not breaking legislation, traditional communication also guarantees attention. The Swedish government has recently chosen to send out leaflets via the post to 4.7 million households, advising them on what to do in the event of war or terrorism. It comes after concerns surrounding the military activities of Russia and was seen to be a sure-fire way to ensure people got the potential life-saving information.
While it may not guarantee consumers will reach out to businesses, this type of communication does at least ensure they get the message.
Many customers feel duped by digital advertising
Although digital marketing does still provide numerous benefits, it has developed a somewhat negative reputation in recent years. Many customers have admitted to feeling duped by digital advertising.
Trust has certainly gone down in the online world of advertising; especially when it comes to social media. Many scam advertisements have popped up on social media sites such as Facebook, damaging the digital advertising reputation. There’s also been a significant increase in the number of fake news sites cropping up. The CMO council recently discovered that 63% of consumers would look more positively at social media ads if they were shown on a more traditional platform.
Royal Mail also carried out market research in 2017, which showed 87% of consumers thought printed mail was trustworthy, compared to just 48% who believed email was trustworthy. So, the lack of trust in digital media is definitely playing a huge role in the rise in traditional methods of communication.
Overall, businesses have always seen the best success when focusing on both online and offline communications. However, this recent research and change in consumer opinion regarding digital advertising shows just how crucial it is for brands to start widening their strategies.