There are a lot of different things that can contribute to business success in 2021. It can be hard to decide which methods, tools and technology to u
There are a lot of different things that can contribute to business success in 2021. It can be hard to decide which methods, tools and technology to use, given the sheer amount out there to decide between.
The important thing for any business owner is to choose the tools that will work best for them and their company. While trying out new processes may be nerve-wracking, the benefits can be plentiful.
Here are a few of the best tried and tested tools to bring your business success.
An Excellent Website
In today’s world, a website is crucial for success in business. Whether your website is an e-commerce platform, a brochure of services or anything else, you will need to ensure that it is continually updated and improved upon.
It may be worth enlisting the services of a professional web design company. Even if you had a professional design your website initially, it is helpful to have a fresh eye take a look at your website to see if there are any areas for improvement. The internet moves quickly, and what was perfect five years ago may no longer serve as well as it could.
Team Communication Software
Being able to communicate effectively and quickly is vital to ensure that your business thrives. This includes communication between you and your team, between your team and each other and socialising.
This type of software can be especially helpful for businesses with a lot of remote workers or multiple offices, as it will allow staff members to connect and share ideas and innovation, no matter where they are based.
Businesses can also use communication software to quickly and easily disseminate important information, giving you the power to keep employees in the loop at the touch of a button.
Project Management Software
You could consider experimenting with project management software if you own a predominantly computer-based business. Project management software enables employers and staff to see clearly the tasks to be completed in one simple, accessible place.
The type of software you should choose will depend mainly on the kind of work that you do. You could consider an all-rounder like Asana or try out some of the software that is available to your specific industry.
Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of utilising keywords on your business’s webpage to increase your visibility on search engines like Google.
There are a number of different methods that can help businesses make the best use of SEO. Take a look at this blog post for a more in-depth guide on the types of SEO that you could consider utilising in your business.
One of the most vital factors to success in SEO is enlisting the services of a professional agency such as PWD. It is essential to find an agency with the knowledge, expertise and experience to ensure that your business rises in the rankings on Google and other search engines.
Customer Messaging And Live Chat
The ability to talk quickly and easily with customers is essential to providing an excellent overall customer experience. You could consider employing several different tools to allow you to best communicate with your customers.
Live chat is an excellent way to field queries and questions on your business’s website. You could consider finding live chat software that pops up unobtrusively when you land on your company’s webpage. This will alert customers to its presence without interrupting their browsing.
You could also ensure that there is the option to send your customer care team a message or email from your website. You can usually do this in the form of a ‘Contact Us’ web query form, but you should also ensure that you have your contact details listed clearly.
Business Management Tools
Business management tools can help to automate processes and reduce the amount of administration necessary for a company. It can help to free up time amongst your workers, to allow them and you to focus on other areas of your business.
You can find business management tools to streamline HR and payroll processes, manage orders and invoicing, and much more. Many areas of business are often staffed by administrative workers where they could instead be automated, saving your company money and time.
If your business relies on e-commerce, then a reliable and intuitive e-commerce platform is essential. Customers want a comfortable viewing and buying experience with a quick and simple checkout process.
A large chunk of basket abandonment – which is where a customer leaves a full basket after getting to checkout – is caused by a long-winded or frustrating checkout experience. Therefore, it is crucial that you ensure that the e-commerce platform you choose is simple and easy to use, with a hassle-free checkout process. If you require any forms to be filled out, try to ensure that they are simple and easy – this will help prevent any customer fatigue and basket abandonment.
Video Call Technology
The rise in remote working has prompted a considerable increase in demand for excellent video call services. There are plenty of options out there to suit any business, including Zoom and Google Meet.
Making use of this technology can help your business grow and thrive. It can ensure that different offices stay connected and promote networking and the sharing of information. You could consider hosting a weekly meeting among your team and department leaders across your business or try out a virtual social event to help your teams connect.
Video call technology can also help you to promote development among your staff. You could host a virtual educational webinar or an event with a speaker to keep your team at the forefront of business development.
Choosing The Right Tools
Once you’ve selected the tools you want to try out for your business, it is time to find the right service provider. This should be done carefully and methodically, just as any business decision should.
It would help to do some research into the companies behind the software you are considering. Find out what their customer service is like and if they are contactable easily. If you are using their tool as an integral part of your business, then you will need to know that you can contact their customer care team at any time.
You should also check reviews of their services. Asking other business owners for recommendations is a great way to find first hand accounts of different services that you could utilise. Online reviews are another great way to determine the overall user experience with a particular company.
There are plenty of technological options available in today’s world to help your business grow and thrive. It could help try out a number of different tools before deciding on the right one for your business.
Many companies offer a free trial to allow you to get an idea of the benefits and usability of their tools and software before making a firm choice. The important thing is to take your time, do your research and decide on the tools that best complement your business practice and ways of working. Whichever you choose, you are sure to see the benefits in your bottom line.