Tips for picking the right products to promote your brand
Friday, 06, Jan 2012 05:04
The use of promotional items is a highly-effective way to publicise your brand to both new and existing customers. While there are dozens of products that can be customised to incorporate your company's logo and marketing message, it is important you select ones that are not only right for you but also for your clientele.
With a study from the British Promotional Merchandise Association showing that 92 per cent of respondents believe that promotional products can help to increase brand awareness, the use of such items offers significant opportunities for you to make sure your business is firmly at the front of consumers' minds.
However, with the list of promotional merchandise being virtually endless, how do you decide which items are best when publicising a particular product, campaign or your company as a whole?
Studies show that products that prove to be of value tend to be appreciated more, so it is worth looking for goods which will be used for many months to come.
Take printed USBs as an example. Research by the British Promotional Merchandise Association indicates that 45 per cent of people who are offered promotional products would most like to receive a USB stick.
USB's offer value to customers - notably in how they provide a useful way to store computer files - and in giving out sticks that feature your company's logo, you'll find that each time they are plugged in or taken out of a PC, the user will be receive a reminder of your company.
Should your company regularly attend exhibitions or trade seminars, offering printed UBS sticks may prove an effective way to attract more customers to your stall. Publicise the fact that those who visit your desk will be able to receive a free gift and you could quickly see a rise in footfall, providing you with the ideal chance to promote your company and work on improving brand awareness.
In a similar manner, printed bags can be a good way to promote your company at events. Not only do they offer value to the holder in providing a place to keep items as they walk around, but by making sure your firm's logo is clearly visible on the bag your brand will be advertised to all those who see it.
Alternatively, why not consider promotional clothing? The Promotional Products Association International reports this is among the most popular - and effective - kinds of promotional items. Whether you go for branded T-shirts, caps, fleeces or something else, you can be confident that you can quickly raise brand awareness.
Clothing is re-worn and therefore offers a long-term way to market a brand, often deployed by organisations such as retailers and charities to issue a call to action, whether it's to buy a product or visit a website.
If you run a retail business, having your staff wear branded uniform can ensure customers know exactly who they need to speak to should they have a query or want to make a purchase. Eventually, such clothing will become synonymous with your brand!
When it comes to finding high-quality promotional products to publicise your company, make sure that you come to 4imprint. We have a wide range of items that you can customise to feature your logo, marketing message and contact details, so you are sure that find something suitable.