Robinsons Fruit Shoot recall could cost £25m
Britvic suggests that the Fruit Shoot recall could cost up to £25 million
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Wednesday, 11, Jul 2012 09:26
By Mark Fordham
Drinks manufacturer Britvic has said that delays in designing a new cap for its Robinsons Fruit Shoot drinks, which were recently recalled, could cost up to £25 million.
The company stated it had been unable to "speedily resolve" the issue so would instead revert back to an existing cap for the time being.
It could be up to six months before demand is met in full, the company added.
The company was forced to recall all bottles with the new cap design last week because of a "packaging safety issue".
Customers in the UK have all been advised to return the bottles to where they bought them in order to get a refund.
The company said on its website that it's difficult to correctly ascertain the full financial impact of this recall.
"We believe this will now have an impact on the group profit before tax in the region of £15m to £25m across the current and next financial year," it continued.